In my previous blog I had discussed about the SEO methods for 2013 – Part 1. In this part 2 section of SEO methods I would like to explain about SEO and SMM strategy which provides effective traffic and quality backlinks for the website. Continue reading
Most of the times we are so busy optimizing our websites that we end up doing silly mistakes and miss out on the page rank. Now as the times are changing and many new updates are coming in, link building is not just building links for your website it is a way to build relationship to a website.
Link building is a technique of building the website authority and higher rank by establishing relevant inbound links pointing to your website. In simple terms link building is a sign post pointing to your website. More the quality relevant inbound links pointing to your website, more likely to drive targeted traffic to your website. Continue reading
New Year has come up with new pledges and technologies. It is a big year for all the Search Engine Optimizers to re-plan the present strategies to get better results in Search Engines. SEO has changed a lot in the past few decades and more changes & updates from Search engines are expected in this year 2013. Continue reading
A Brief on: Click Through Rate, Cost Per Click and Cost Per Thousand Impressions
Online advertising is done through Google Adwords Campaigns; we have seen the steps involved in creating a campaign. In this write-up we will see the three different methods through which we can track the results of an ad campaign- Click through rate (CTC), cost per click (CPC)and cost per thousand impressions (CPM).
When a user clicks an advertisement on the Google search network they get transferred onto another page, usually titled landing page. A click through rate is calculated by dividing the number of users who clicked the advertisement by the number of times the ad has been shown. Let us take a scenario where a company is selling Christmas gift products, the advertisement is shown 1000 times and 100 people have clicked the advertisement, the resulting CTR is 10%. A method for paying for the advertisement is based on the cost per click (CPC), here the agreed amount is paid when a click through occurs.
Cost-per-click ads are ideally suitable for actions such as sales and registrations, as advertisers can see the number of individuals who have seen the advertisements and registered or purchased a product.
Impressions on the other hand are based on the number of views or page views an ad has received, this kind of advertising is usually done for brand and identity building it is calculated as cost per thousand impressions. Video and banner advertisements are usually done by using CPM, here the client needs to pay for every thousand time the advertisement appears and is watched by users.
Advertisers can either use default placements or select placements manually. Manual placements help companies to place their ads in a specified location, advertisers usually select a website or space that is part of the Google Search or Display Network where the advertisement has been seen the most by a targeted location or audience. Adwords has a system that explains the effective CPM or eCPM, these is a comparison of ad ranks in different locations.
Advertising on Google can help companies that have an online presence. Do contact us if you need help with Pay Per Click Advertising.
Search Engine Marketing (SEM) is a form of internet marketing strategy used to optimize websites and essentially make them search engine friendly. Search Engine Marketing seeks to promote websites by increasing their ranking in search engine result pages (SERPs) through Search Engine Optimization or SEO and paid listings or Pay Per Click (PPC). It also involves some other search engine related services.
Youtube is the second most used search engine in the world, people can choose from various categories. Listening and watching videos which are both entertaining and educative in nature. YouTube is an interactive medium, so this feature needs to be used to its maximum. Companies across the globe use this, but at times it is hard, we would suggest you to outsource this part, to an online project management company.
Have you just recently started a website? Are you selling something or offering some service and you want to popularise it? Then an ad-words campaign is ideal for you! And it really isn’t tough! Ad words guides you step by step the first time.
Niche marketing is something that companies use to target a very small part of a large population.