Search Engine Marketing (SEM) is a form of internet marketing strategy used to optimize websites and essentially make them search engine friendly. Search Engine Marketing seeks to promote websites by increasing their ranking in search engine result pages (SERPs) through Search Engine Optimization or SEO and paid listings or Pay Per Click (PPC). It also involves some other search engine related services.
Prolore Search Marketing is a digital agency in the city of Bangalore. A start-up that provides complete flexibility to it’s clients. Continue reading
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ProLore provides holistic search marketing strategies to target your market and maximise returns on your investment using various internet search based platforms.
Search Engine Marketing mainly comprises of two channels
- Search Engine Optimisation [SEO] – Helps improve website ranking on the Search Engine Result Page [SERP]. Improving your website rankings on the natural list of links that are shown to a person who is searching for a particular product, service or solution on a search engine. It is also called organic search. Click on SEO services to read more about SEO.
- Paid Search/Pay Per Click [PPC] – Paying major search engines like Google, Yahoo! and Bing to place a link to your website based on the relevance and advert spend. Click on Pay Per Click Advertising to read more about our PPC management services.
Organic & Paid Search Results Layout on Google
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