Zoomcar is an online self-drive car rental company in India with presence in over six cities across the country. With technology backed vehicles and easy pick up options, they aim to provide maximum accessibility to rent self drive cars.

Ask

To help gain online search visibility for the new brand starting in Bangalore and action plan to go pan India.

Strategy & Implementation

An audit uncovered that the market was relatively new with low trends and search volumes. Competition was however found with traditional operators in the car rental space that were both direct and indirect.

We identify and highlight the most relevant regional keywords with high search volumes and moderate competition to be targeted along with a comprehensive content plan.

Our aim was to ensure organic growth supported by social signals and news targeted regionally.

A strategic mix of organic, paid, social and press releases was devised and implemented that resulted in key performance indicators to show sustained growth.

Key Highlights

Since 2013

SEO campaign initiated and sustained

Over 25%

Average month-on-month traffic growth

Over 150k

Achieved higher unique sessions adding to increased user base

3 Months

Achieved 1st page organic ranking of SEO implementation

Traction

The client grew steadily and one of the most recognised brand in the industry with high brand recall by consumers.