Online Marketing for Small Scale Business Success

Gone are the days of relying solely on print ads, coupon mailers, or billboards to reach new customers. Today’s marketing strategy has shifted to digital. Consumers spend more time than ever Googling answers, playing on their smartphones, and posting on …

How Digital PR Can Boost Your Business?

Digital PR

There are so many ways in which digital PR (public relations) companies can give your business the fillip that it needs. When you start a digital marketing campaign it is being done with a specific aim in mind. It is …

All You Need To Know About Google Algorithm Florida 2 Core Update

Google Florida-2.0 Update

Tech experts around the world are saying that the latest Google algorithm update known as Florida Core 2 is a really important one. In fact, it is also being said that this is one of the biggest ones of its …

Creating Adwords Campaign

PPC

How to create a campaign in Google Ad Words Have you just recently started a website? Are you selling something or offering some service and you want to popularise it? Then an ad-words campaign is ideal for you! And it …

Display Advertising in Local Search Engine

How do clients benefit from display advertising in local search engine? Niche marketing is something that companies use to target a very small part of a large population. Local search engines, target a niche, in this case a city. People …

SEO and PPC! What are they?

Pay Per Click

Understanding how Search Engine Optimisation and PPC affect your website If you want to look for a green colour scarf what would you do first? Google it? Imagine one of your customers, wants to find a product or service you …

Brief on CTR, CPC and CPM

Pay Per click

A Brief on: Click Through Rate, Cost Per Click and Cost Per Thousand Impressions Online advertising is done through Google Adwords Campaigns; we have seen the steps involved in creating a campaign. In this write-up we will see the three …