When HTTP/2 came to the fore a few years ago, plenty of website owners decided it would be a wise move to upgrade to it since it can make websites perform a lot faster. However there is a catch with HTTP/2 which is that most of the browsers support the new protocol when it is used over some kind of secure connection. In other words, website owners need to migrate to HTTPS to take the advantage of it. It is a well known fact that Google is doing everything it can to make web browsing experience secure for everyone around the world. To promote the use of HTTPS, Google has actively decided to rank and index websites that have made the shift to the HTTPS protocol. Under such circumstances, it is important for website owners to learn more about HTTPS and how they can benefit from it.
There are a number of good reasons identified by Google for website owners which they can consider while shifting to HTTPS. Some of them are listed below.
Data sent through the HTTPS protocol is secured with the help of Transport Layer Security or TLS protocol that offers three important layers of protection:
- Firstly, it helps to secure the encryption process. Encrypting exchanged data can help to keep it perfectly secure from the eavesdroppers. In other words, when users are browsing through a particular website, no one can track their activities or eavesdrop to notice their actions across multiple pages. This prevents these outsiders when they are looking to steal customer or visitor information.
- The second most important benefit of using HTTPS is that it helps with the authentication process. It proves that the users only communicate with a website that they intend to use. It protects the users against any kind of man-in-the-middle attacks, thus helping to build user trust that can also help in securing other business benefits.
- Another important benefit that one should consider while shifting to HTTPS is related to data integrity. The data cannot be corrupted or modified during transfer, either deliberately or otherwise, without getting detected.
Using HTTPS also has certain other benefits as well, the most important of which is certainly enjoying improved ranking on the Google search engine result pages. Shifting to HTTPS helps in preventing loss of the referral data which often occurs when referral value in header gets dropped while shifting from the secure site to the unsecured site.
However, there are still certain other things that you should know about HTTPS when you are thinking of shifting to it. As any digital agency in Bangalore would tell you, HTTPS protocol is mainly used for the sites that gather and transmit different kinds of personal information. These include e-commerce sites, banks, online schools and social networks need to make use of HTTPS to ensure that the sensitive information presented by the consumers are always protected. HTTPS offers protection against certain very specific types of site vulnerabilities, such as wiretapping as well as spying or man-in-the-middle attacks.