Display Advertising in Local Search Engine

How do clients benefit from display advertising in local search engine? Niche marketing is something that companies use to target a very small part of a large population. Local search engines, target a niche, in this case a city. People …

SEO and PPC! What are they?

Pay Per Click

Understanding how Search Engine Optimisation and PPC affect your website If you want to look for a green colour scarf what would you do first? Google it? Imagine one of your customers, wants to find a product or service you …

Brief on CTR, CPC and CPM

Pay Per click

A Brief on: Click Through Rate, Cost Per Click and Cost Per Thousand Impressions Online advertising is done through Google Adwords Campaigns; we have seen the steps involved in creating a campaign. In this write-up we will see the three …