To increase the domain authority of the website, set a steady growth rate and be identified as a one stop place online for the niche of ‘love’ and add on follower base.
Strategy & Solution
We kicked off the campaign with basic onsite optimisation that comprised of implementation to facilitate easy social sharing. Offsite optimisation with content marketing fueld growth in natural backlinks and in less than three months the domain authority metrics grew.
The strategy for social sharing and social media marketing was put in action to improve outreach to the targeted demographic across predefined geographic target areas.
Training sessions were provided to the technology and editorial team to enable produce better optimised content and meta for on-going SEO implementation.
The client started to realise returns with advertisement revenues and is steadily gorwing in numbers day-on-day