With a functional site up and running, the client was looking to promote the website via organic search but suffered with poor conversions.
An SEO strategy with focus to optimise conversions was put in play which largely worked around on-site changes and updates to the website whilst content was re-structured. This was powered by white hat link building techniques which further improved organic content visibility.
The website was redesigned and URLs were restructured based on data obtained from user behavior and user flow monitoring.
The conversion rate optimisation plan with continued organic traffic growth helped the website gain higher domain authority leading to sustained SERP positions.