Content outreach is a marketing strategy applied to increase brand awareness by producing and publishing engaging and result-oriented content on the owned, earned and paid media channels/platforms. Creating relevant and consistent content improves search engine rankings, provides great customer-to-brand experience and attracts the audience by their interest.
Flourishing business means capturing and holding the audience with creative content. Content has been the basis of e-commerce since its inception. Research by DemandMetric states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.