To help gain online search visibility for the new brand starting in Bangalore and action plan to go pan India.
Strategy & Implementation
An audit uncovered that the market was relatively new with low trends and search volumes. Competition was however found with traditional operators in the car rental space that were both direct and indirect.
We identify and highlight the most relevant regional keywords with high search volumes and moderate competition to be targeted along with a comprehensive content plan.
Our aim was to ensure organic growth supported by social signals and news targeted regionally.
A strategic mix of organic, paid, social and press releases was devised and implemented that resulted in key performance indicators to show sustained growth.
The client grew steadily and one of the most recognised brand in the industry with high brand recall by consumers.