Accelerated Mobile Pages, also known as AMP has been out there for quite some time now and yet many of the business owners across the world are still trying to get their heads wrapped around it. If you ask any SEO firm about AMP, they can inform you about the benefits that it has to offer. Mainly AMP implementation can offer you two main benefits for your business. Firstly, it is going to make your website and its web pages load a lot faster and make it more user friendly especially for the mobile users. This is a surefire way to boost your online ranking. However, before you start working with AMP it is important that you know what it is and how it works. So let’s have a deeper look at what Accelerated Mobile Pages are all about.
What is Accelerated Mobile Pages?
The AMP or Accelerated Mobile Pages can be described as a form of open source coding standard that is suited for the publishers. AMP allows publishers to load their sites much more quickly on various kinds of mobile devices. The whole aim behind this is to facilitate mobile users to have easy access to your website. Typically, the standard mobile websites are rather clunky by nature and their responses can be rather slow. The reason for this is that normal desktop resources tend to be a lot heavier. However, the truth is that most of the diverse elements that are used in a desktop version of a website are rather unnecessary for its mobile version. AMP is meant to change all of that.
Up until now, AMP was only meant for the user experience that it can provide. However, ever since Google has supported its cause, they have been encouraging mobile websites to make use of them. This is meant to change the way people are going to use mobile websites completely in the near future.
The growing importance of AMP
Most users are not very happy with the standard loading speed of various sites in their mobiles. The reason for this is that in many cases they take such a long time to load that users completely lose interest in them or even forget why they chose to visit it in the first place. Adding to that is the other problem of limited bandwidth. The internet connection speed for most service providers is not that strong. While leaps and bounds of advancements have been made in regards to desktop or laptop internet services, there is still a long way to go when it comes to managing the speed of the internet for mobile phones.
Therefore, it does not require any explaining as to how miserable things can be when you are trying to open a website in your phone rather quickly. It is thus a good idea to optimize mobile browsing experience for all users. In order to do this, Google has planned to create standardized versions of websites for mobile internet users and this is something that can be accomplished with the help of AMP.
One of the things that you need to remember about AMP is that it is going to strip down a lot of features of your main business website, making it rather lean. In fact, you will find that in many cases you do not even want to adopt AMP for all your website pages. However, there are still ways in which you can use AMP to boost the satisfaction of your mobile customers. If you are looking to know more about AMP, you should definitely consult a leading SEO company who can be of help to you.