Have you just recently started a website? Are you selling something or offering some service and you want to popularise it? Then an ad-words campaign is ideal for you! And it really isn’t tough! Ad words guides you step by step the first time.
Just how you would write a tag line for any other form of advertising come up with a f ew taglines and also about 20 keywords related to what you are offering, keep in mind your customer is going to use these keywords to find you.
A friend of ours recently made a web portfolio, he is a photographer who shoots weddings and other such events, and he wanted to expand his reach online.
Now he knows what he is good at and wants to start an ad words campaign. So he comes up with a few taglines- Capturing your life; Photographs Capturing Emotions, Emotive Photographer, Picture Perfect. Next he selected a few keywords- wedding photography, wedding photographer, events photographer, events photography, birthday photography, birthday photographer, outdoor photographer, outdoor photography, indoor photographer, indoor photography, party photos, party photographer.
Next he found out which websites does his customers visit, and from which part of the city or country they are from.
After all this thought about, the campaign must be created on ad words. These are the steps involved-