Meta descriptions and title tags are some of the most vital elements of any website’s content. A meta description tag and title tag should consist of keywords that are relevant to the site’s content. It helps the search engines to understand the nature and content of the page which makes it easier to index the web pages based on the relevant keyword phrases or keywords.
Let’s have a closer look at these two important elements of any SEO campaign.
A meta description can work as a small piece of content which is used by Google as a summary for the particular website. This can be presented in the search result snippets that come just below the URL. The meta description functions as a proper description of the page which can be referred to by the user while deciding to visit a page.
Here are some tips for creating meta descriptions.
The role of the title tag is to define the subject matter presented in the document. This title element is needed in all HTML and XHTML documents which is why it is said to be an important on-page SEO element. The title tag is a type of “meta” element, which means that it offers information about a HTML or XHTML file but it does not appear on page to the users. Nevertheless, the users can still see the title tags as they appear on results pages above the URL and on top of the browser. The title tags provide users with a quick insight on the content of a webpage. It also lets them know how the content can be relevant or vital to their queries. The title tags are often the main piece of information along with meta description used by the potential visitors when they are trying to decide about which search result they should to click on. Therefore, it is important to make use of meaningful, high-quality titles while optimizing your web pages.
Here are some of the methods that you can use while working on your title tags.
Google strongly recommends titles that include your brand name as this helps you in getting discovered. So include the name of your site right at the start or end of the page title and separate it from the remaining of the title tag with a hyphen, pipe or colon.