Nowadays, more and more companies have started realising the importance of being positioned locally for their website, but very few use techniques yet sometimes simple reference to local. But first what is local SEO?
Local SEO is “technical and actions aimed at positioning a website in the results pages corresponding to a localised engine type query”
Every company can finally find an interest in developing its visibility locally. A trainer practicing in India, for example, will focus on the local for a successful SEO strategy as contact outside India will not be exploitable. And a company to have a national market interest in completing its traffic from generic keywords by localised expressions.
But how to improve local visibility?
Below are some tips apply for and use according to its strategy and objectives. I will distinguish optimisations On Page (on your website) and Off Page optimisation that match your profile on other sites resulted in ties
Your site should be a showcase of your business and relaying of relevant, unique and regularly updated information.
The popularity of your site is a very important element in the Google algorithm to define your position.
It is important to develop and ensure your online reputation. And that even at the local level.
Take advantage of local Google+
Google maps via the Service seek to identify a maximum of addresses on the web. Formerly Google address, service merged with Google+ and therefore is now called Google+ Local.
There are of course other ways to optimise your website’s local position, but hopefully you find these strategies also useful.
If you like this post, you can make it social by sharing. Be updated with our blog write ups & stay connected with us for effective SEO Services.