Social Media Influences on SEO

  • SEO
  • August 22, 2015

Social Media Influences on SEO

It’s been ages when social media were meant for connecting people (friends, relatives) only. Nowadays it’s playing a major role with regarding to Search Engine Optimization, so this is what my post is all about.

How Social Media is helping SEO?

Social media is helping towards SEO by gaining traffic for a brand. Nowadays, the most commonly used social media site is Facebook followed by LinkedIn and twitter. Google+ and Pinterest are also playing an important role these days. These social media sites provide customers and potential customers with news and special offers or to obtain visitor interactions through competitions and may be other methods.

How Rankings are getting improved via Social Media?

Well! Social Media is helping to improve rankings in so many ways. It’s just how better we can use it. Social Media has following impacts towards SEO.

  • Number of people who like your brand on Facebook
  • People who share your brand related posts on Facebook
  • Twitter followers for your brand.
  • Number of tweets mentioning your brand name or including a link to your website
  • Number of people that “have you in their circles” (Google+)
  • Increased inbound links and citations due to improved online visibility/brand awareness
  • Number of people who are following your brand on LinkedIn or in connection with
  • Number of people who are pinning your brand related images on Pinterest.

How different social media sites are helping SEO?FACEBOOK:

Nowadays FACEBOOK is the most important social media website on the web; everyone is using FACEBOOK the most, among all the social media websites. If you are running a brand, you can make a FACEBOOK page and give all the information related to your brand, products and services with a brief description. You should make sure that you are posting the updates on Facebook page time by time. This is one of the easiest and best ways to tell people about your updates on new products, services launching in your company. This way you can have a number of visitors.


Same way as for Facebook, You can have a twitter page of your company also where you can give updates about your company, product and services. Every time people mention about your company in there tweets, your website gets a link.


Among social media websites, LinkedIn is supposed as the most professional networking website. It’s basically being used by professionals to create their network so having your company’s page on LinkedIn can increase a lot of traffic on your website.


Pinterest is a virtual pin board for the images present on the web, so using Pinterest you can pin your images from website and give link of that along with the images so it adds so much value.

*If you need help with SEO Services for your website do get in touch, we have a creative team that can help you regarding the same.